Integrationism is a term we use for the art and science of mixing a potent cocktail of media and content into a marketing program far greater than the sum of its parts. From early on, our business has been dedicated to finding ways to turn this philosophy into reality—even if for just a single project. Slightly ahead of its time then, integration is practically a necessity today. Customers demand it, and agencies and marketers are doing their best to adjust to the speed of the integrated world.